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Across all editions, Outlook accounts for 56% of all desktop opens and nearly 16% of total opens in any environment. Opens on desktop clients account for more than a quarter of all opens, and the desktop landscape is quite fragmented. Marketers need to focus on creating the most compelling content possible, so responsive design is no longer a luxury-it’s a necessity.Ĭheck out our Guide to Responsive Design for helpful hints on ensuring your emails render beautifully across all mobile devices. The rapid shift towards-and overall popularity of-mobile means playing it safe with a basic one-column layout isn’t enough anymore. #Windows live mail stationery 2011 android#Marketers should note that this data is likely skewed by the fact that Apple devices will display images by default – thereby automatically registering an open-whereas many Android email clients don’t. Between iPad, iPhone and iPod Touch, nearly 90% of all mobile opens happened on an Apple device. The iPhone is the most common mobile device that subscribers use to open their email for the first time. ![]() Nevertheless, the overall trend towards opening email on mobile devices is undeniable. Opens by environment per quarter: Q1’11 – Q1’14 Mobile first took the lead in the fourth quarter of 2012. From 2011 to 2013, email opens on mobile phones devices increased by 30%. ![]() The shift towards mobile has also been rapid. #Windows live mail stationery 2011 windows#The final 12% consists of small single digit figures of other email apps such as Samsung Mail (4%), Android (3%), (3%), Yahoo! Mail (1%), and Windows Live (1%).ĭata for over 1.8 billion opens from campaigns sent in 2013 shows that mobile is the most popular environment for a subscriber’s first interaction with an email. Outlook remained the 5th most popular client moving up from 6% in 2017 to 7% in 2018. Apple Mail clocked in just under the Apple iPad client with 8% of all opens-up 1% from 2017. Gmail was a close runner-up at 27%-also up 1% from 2017.Īpple iPad dropped 1% from 11% of all opens to 10% in 2018 but still managed to secure third place. ![]() It seems that during 2019 and in the years to come, Apple iPhone and Gmail will remain the most popular clients for opening emails.Īs of June 2018, Apple iPhone was the most popular mobile client for reading emails with 29% of all opens occurring on this platform-up 1% from the previous year. In general, younger generations such as millennials and generation Z skew towards smartphones while older demographics make up the tablet statistic. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. Source: Email Monday Mobile and email: Which devices do people use?Ĥ7% of all people across demographics use a mobile application for checking their email. If an email list contains multiple age groups, marketers should segment their list based on age to account for this difference in mobile email trends. It’s important for marketers to understand the ages of their subscribers. In fact, 55% of this age group claims they never open emails on their mobile devices first. This number continues to drop until the 56-67 age bracket: Only 8% of readers in this demographic will open emails on their smartphones first. This shows an increase among mobile email trends in young people compared to other generations.Ģ8% of readers between the ages of 19 and 34 tend to open emails on their smartphones first. To further complicate matters, many readers will often initially open an email on their mobile device before opening it again on desktop to investigate more thoroughly later.įor instance, 40% of people 18 years old and under will always open an email on their mobile first. ![]() Despite these discrepancies, reports always seem to conclude that at least 50% of emails were opened on mobile in 2018. The percentage of emails opened on mobile in 2018 depends on several factors such as age, geolocation, industry, type of email, and many others. Percentage of emails opened on mobile in 2018 It’s clear that email browsing, blog reading, purchasing, and other activities will continue to shift away from browsers in favor of mobile devices in 2019 and beyond. In the United States, this figure is even higher: 57%. In fact, mobile traffic now accounts for 52.2% of all webpage traffic worldwide. #Windows live mail stationery 2011 full#Combined research from multiple sources points to a figure of at least four hours: over a full day every week. It’s difficult to narrow down exactly how much time the average person spends on their smartphone each day. ![]()
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